A Pragmatic’s Context and Roadmap for Policy Reform and Public Perception

Transcript Abstract

This presentation will explore a pragmatic approach to distinguishing the coca leaf from cocaine in public policy, providing crucial context on the challenges public servants and elected officials face when enacting reforms that are erroneously tied to drug production. Drawing from my experience as a former mayor, civil servant, and minister, I will discuss how successful policy change requires more than just data-driven arguments—it demands an understanding of public fears, irrationalities, and the emotional landscape that shapes opinion and holds leaders hostage to perception.

We will examine how to craft a compelling narrative that not only informs but also resonates emotionally, fostering public support for the coca leaf’s traditional, medical, nutritional, and scientific value. Furthermore, the presentation will outline strategies to anticipate and mitigate the potential negative consequences of policy changes, ensuring that even the most well-intentioned reforms are implemented effectively. By combining factual evidence with empathetic storytelling and proactive planning, we can create a pathway for sustainable coca policies that respect cultural heritage, address security concerns, and provide viable economic alternatives to illicit markets.